Assessing Influences of Prime''s Product Category, Target''s Ambiguity, and Prime''s and Target''s Dimensional Ranges on Contextual Priming Effects through the Dimensional Range Overlap Model
碩士 === 國立臺灣大學 === 商學研究所 === 94 === Priming effect illustrates that “latter” judgments are sensitive to the “former” context in which they are made (Herr, 1989; Meyers-Levy, 1989). What’s more, due to the priming effect, primed stimuli often bring up other two related effects subsequently to influenc...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74389904800843370257 |