Congruency Effects of Recommender Source and Purchase Goal of Benefit on Consumers’ Attitudes
碩士 === 國立臺灣大學 === 商學研究所 === 94 === Endorsers play an important role in the marketing. In our daily life, consumers often hesitate to make purchase decisions because consumers have too much information to digest. Prior research focused too much on physical attractiveness and the product types. In our...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/96437648212675695717 |