Advertising Media Strategies and Product Line Design in Vertically Differentiated Market
碩士 === 國立臺灣大學 === 商學研究所 === 94 === We analyze the optimal advertising media strategies and product line design for a monopoly in a vertically differentiated market. We build a game-theoretic model where a monopoly chooses advertising media before setting the price(s) for its product(s). Our results...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56650827507060656728 |