Examining Effects of Attribute and Exemplar Priming on Product Judgments through the Dimensional Range Overlap Model
碩士 === 國立臺灣大學 === 商學研究所 === 94 === The present study applied the newly developed Dimensional Range Overlap Model (Chien, 2002) to solve the controvertible issue between previous researches in the effects of attribute and exemplar priming. The previous researches suggest that when priming exemplar an...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/06518287573426621060 |