The Study on Customer Satisfaction of the Cosmetics at Counters in Department Stores
碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 === This thesis integrates the models of both American and European Customer Satisfaction Index (ACSI and ECSI) and then uses the Linear Structural Equation Models (LISREL) to analyze the Taiwanese female customer satisfaction of the cosmetics at counters in departm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78461895252456667928 |