Three Essays on Customer Retention and Community-building: Integrative Models and Empirical Evidence in Online and Offline Contexts
博士 === 國立臺灣大學 === 國際企業學研究所 === 94 === This thesis contains three essays to fill the research gaps mostly left unexplained in extant research and provide practitioners with guidelines for effectively managing customer relationships. In the first two essays, the author formulates and empirically tests...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98531073697181228561 |