The Application of Conjoint Analysis on Sales Promotions
碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 === With the increasingly diversified sales promotion techniques, it is not only confusing of consumers to select the favorable ones but also challenging of marketers to design effective programs. It has been proven that in the face of a heterogeneous market, it is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41801629871756759006 |