THE RESEARCH OF CAUSALITY BETWEEN CONSUMERS’ PREFERENCE STRUCTURE & PURCHASE BEHAVIOR

碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 === This research hangs over from the report in 2003, using the same analysis methods for the same consumers to find out if the conflicting outcome in 2003 results from the timing point of perceptions of consumers -that, we can not deduce beforehand purchase behavio...

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Bibliographic Details
Main Authors: Chuh-Chen Chang, 張純甄
Other Authors: 任立中
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/52340494305516279901