The Antecedents and Consequences of Customers’Participation in Coalition Loyalty Programs－Using “Happy Go Joint Bonus Points Program” as an Example
碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 === Loyalty programs’ popularity seems to be on the wane in recent years. Newly-emerged coalition loyalty programs become loyalty trend of the 21st century. Coalition loyalty programs mean three or more firms band together to share branding, operational, marketing c...
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81319850604389776550 |