Pricing Strategies of Online Games in Taiwan

碩士 === 國立臺灣大學 === 國際企業學研究所 === 94 === Pricing strategy for strong network product such as online games is difficult. Qualitatively, we all know if we increase the product’s price, there will be fewer buyers, and vice versa; however, to quantitatively set the optimal price for online games is not eas...

Full description

Bibliographic Details
Main Authors: Li-Han Chen, 陳立漢
Other Authors: 巫和懋
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/50435791478385712399