RESEARCH ON ESTABLISH A CINEMA CHAIN IN TAIWAN:THE CASE OF MIRAMAR CINEMA COMPANY

碩士 === 國立臺灣大學 === 國際企業管理組 === 94 === Prior to 1998, local family-owned and operated single auditorium movie theaters dominated the Taiwan cinema exhibition industry. In that year, the opening of the 17-plex Warner Village Cinemas (WVC), a joint venture between Village Roadshow and Warner Brothers T...

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Bibliographic Details
Main Authors: Mei-Hui Chou, 周美惠
Other Authors: 趙義隆
Format: Others
Language:en_US
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/35452637898364573204