Word-of-Mouth of Purchase Decision of Consumer－The Example of Food Industry
碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === In food industry, considering the structure changes of family, double-income family has become the main stream. That both changes the traditional dietary habits and increases the ration of outside food population. This article takes food industry for investigatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xa665k |