An Exploratory Research Comparing the Differences of Online Word-of-Mouth Communication Media

碩士 === 國立臺灣科技大學 === 企業管理系 === 94 === The fast growth of internet promotes the blossom of internet information communication. It also allows people to have more channels searching information like gopher, online forums and bulletin-board-systems. The dissemination way of WOM become more and more vari...

Full description

Bibliographic Details
Main Authors: Kai-yuan Cheng, 鄭凱元
Other Authors: Tom Lin
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/524923