New Business Model for Inurance Marketing: Call Center Companies acting as An Insurance Agents
碩士 === 國立臺灣科技大學 === 財務金融研究所 === 94 === In this case, we analyzed the insurance market in Taiwan, the marketing channel, and consumers’ attitude toward insurance. We want to figure out how service companies which provide consumer with integrated service can propose a much better strategy. Then we wil...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j989q3 |