The trend of development of meaning operation and visual structure in metaphoric print advertising: 1974-2003
碩士 === 國立臺灣科技大學 === 設計研究所 === 94 === Metaphor is a common operational technique in print advertising, which conveys the information and creative ideas hidden in the advertisement to the audience more quickly and easily. Related literature on metaphoric print advertising shows that not all metaphors...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k64g99 |