The Study of the Relationship between Relational Selling Behavior,Relational Benefits and Customer Satisfaction

碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === At the issue of relational marketing, the people in the forefront will have the most profound effect directly on customer relationship. They are the first stop to contact with customers. To establish a good relationship with customers, it is necessary for them...

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Bibliographic Details
Main Authors: Yu-Hui Kao, 高于惠
Other Authors: Bin-Tsann Yang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/38767362245960058062