The Research of Consumers’ Innovation Characteristics,Technology Readiness and Perceived Risk In Using The Smart Card

碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === Consumers demand for more sophisticated payment tools such as smart cards, are growing rapidly and are changing people’s daily life nowadays. Smart cards integrate a microchip on a plastic payment card, enabling the card to perform multiple functions whilst enh...

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Bibliographic Details
Main Authors: Chiu, Yun-Ju, 邱韻如
Other Authors: Yan, Tai-Ning
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/18590403318376041742