The Research of Effect of Customer Relationship Management on Customer Loyalty
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === The major purpose of enterprises performing customer relationship management is to handle customer demand and increase customer satisfaction to maintain the cus-tomer relationship,and then raise the customer loyalty to create new businesses. This study categori...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40372649183244316192 |