應用聯合分析法於台灣DVD出租消費者偏好之研究
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === This research will find out the consumer DVD preference in different groups by using conjoint analysis, and using involvement and consumer life-styles to separate dif-ferent consumer groups. In the last session, we will suggest marking strategy for differ-ent c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45289914906664758343 |