The Effect of Brand Extension Performance from Abundance of Business Resources - from the Viewpoints of Customers
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === This study explores the effect of abundance of business resources on brand extension performance. Through the viewpoint of customers and the competing values approach, this study discusses the business culture might change the relationship between them. It mean...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/24822558128380941043 |