The Research on brand loyalty of luxurious goods
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === This study empirically examines the relationship between perceived quality and brand loyalty. In addition, this paper speculates that materialism moderates the association between perceived quality and brand loyalty. The survey is done by the method of question...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28626960900630548134 |