An exploratory study on relationship between visual point andeye movement on layout of Internet Advertising
碩士 === 中國文化大學 === 資訊傳播研究所 === 94 === Abstract Internet advertising is important revenue for online news. Layout of the advertisements has enormous impact on the effect of the advertisements. Due to the reasons mentioned, this research attempts to investigate, by using eye tracker as measuring equipm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03013515505919442887 |