A Study of Relationship Benefits, perceived support for customers and customer voluntary performance

碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === In an era where market competition is keen and customer loyalty is decreasing, it has been a top priority for an enterprise to grasp customers’ properties and to cultivate a long-term and good relationship with them. The relationship between beauty-care service...

Full description

Bibliographic Details
Main Authors: Yi-Chun Lin, 林怡君
Other Authors: Bin-Tsann, Yang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/91270372012357931582