Impact of country-of-origin effect on the decision process of consumer
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === With the trend of globalization, multinational companies are trying to maximize their profits by designing, producing, and assembling the products in different countries. Therefore, country-of-origin effects can be divided into several components: brand of orig...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72317543036157114596 |