A Study of the Influence of Product-type, Consumer-type and Consumer Impulsive Trait to Impulsive Buying Behaviors on Internet
碩士 === 中國文化大學 === 國際企業管理研究所 === 94 === Following the information techniques increasingly developing, internet became more and more popular and being welcome and an important selling channel. According the investigation, over 39% consumers conduct unplanned and suddenly buying. Moreover, on the inter...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61814234721148020623 |