Research on uses and gratifications of「shopping channel」by audience

碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 94 === This research mainly conducts investigation on the uses and gratifications of「Shopping Channel」 and the scope of research is to understand what are the characteristics of the audience of 「Shopping Channel」? What are the motives of the audience of 「Shopping...

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Bibliographic Details
Main Authors: Chen-ying chieh, 陳瀅潔
Other Authors: Edwin W. K. Lo
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/83862766064540459345