A Study of the Relationship between Customer Values and Brand Equity：The Case in the Motel Industry
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 94 === The importance of a brand has been always emphasized by major enterprises worldwide because products with its own brand could ultimately bring added value to the brand (Farquhar, 1989; Park and Srinivasan, 1994), and the value of a brand is brand equity. Pras...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80026431277830762283 |