An Empirical Study on Marketing Model Readjustment Pro- and Post-privatization of State-owned Enterprises— From Chung-Hwa Telecom and Banking Viewpoints to Taiwan Power Company

碩士 === 靜宜大學 === 管理碩士在職專班 === 94 === ABSTRACT This thesis aims at probing into the coming of privatization for electric industry. Taiwan Power Company is now under the transition state from monopolization to free competition environments, and the readjustments on marketing models and the facing of re...

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Bibliographic Details
Main Authors: Tien-Mei Chen, 陳添梅
Other Authors: none
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/9x2s48