The Influence of Customer Involvement and Supplier Involvement on New Product Development—The Case of Financial Industry in Taiwan
碩士 === 靜宜大學 === 管理碩士在職專班 === 94 === This research discussed the relationship among customer involvement, supplier involvement and new product development. Currently, financial services business are dealing with a rapid change of competitive environment and major new product development provides thr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6ugsdy |