A Study of Brand Marketing Strategy: Case Study of four Successful Taiwanese Companies in Mainland China
碩士 === 靜宜大學 === 管理碩士在職專班 === 94 === The economical development in China has been shifted from manufacturing and exportation at the first stage to marketing and service due to the open-door policy of domestic market. The population of 1.3 billion stands for a huge potential market which all of the br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zuysnc |