“You are Happy, so I am.”-- A Study of the Relationship between Organization Internal and External Performance for Service Industry by Internal Market Orientation Perspective
碩士 === 靜宜大學 === 企業管理研究所 === 94 === This study adopt the concept that Lings (2004) provide of “internal market orientation”, it uses the view of human resources strategy. It is combine both concepts of internal marketing with market orientation, it explain that organization will regarding employees a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ms2786 |