Shopping motivations and purchasing involvement of online travel products

碩士 === 靜宜大學 === 觀光事業學系研究所 === 94 === The purpose of this study is to examine the differences of shopping motivations and purchasing involvement between online travel products. Online shopping motivations (adapted from Beldona, Morrison, & O’Leary, 2005) , Consumer Involvement Profile Scale (adap...

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Bibliographic Details
Main Authors: Chia-ho Yang, 楊佳和
Other Authors: Li-fen Huang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/w7kb4z