Shopping motivations and purchasing involvement of online travel products
碩士 === 靜宜大學 === 觀光事業學系研究所 === 94 === The purpose of this study is to examine the differences of shopping motivations and purchasing involvement between online travel products. Online shopping motivations (adapted from Beldona, Morrison, & O’Leary, 2005) , Consumer Involvement Profile Scale (adap...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/w7kb4z |