The Influences of Aesthetics Marketing,Brand Personality,Brand Image and Involvement on Brand Equity
碩士 === 實踐大學 === 企業創新發展研究所 === 94 === With the improvement of civilization and living standards, the expectations of consumers toward the aesthetics of products and marketing campaigns have also risen. The ability to induce consumers to pursue beauty in a product can also trigger their innate desire...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87359666554204543927 |