Emotion as a intermediary variable between experiential marketing and brand equity
碩士 === 東吳大學 === 心理學系 === 94 === Abstract This research refers to relevant theories of attitude and emotion in social psychology, in Starbucks this case, to discuss that experiential marketing how to advance the brand equity. The hypothesis of this research is: When a consumer is high involvement, ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15559520516606376242 |