The Influences of Different Sales Promotion Methods on Impulsive Purchase Behavior
碩士 === 東吳大學 === 企業管理學系 === 94 === Recently，due to the consuming market competition intensively, retailers often provide various sales promotion to affect consumers buying more or faster. Besides, when economic condition achieve a stage of mature, consumers will emphasize the value of sense perceptio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04886553348697749823 |