Effects of evaluative criteria on fashion brand and brand extension
碩士 === 東吳大學 === 企業管理學系 === 94 === This study examined the effects of evaluative criterion on fashion -brand products（clothes、bags and watches）and the brand extension of fashion products. The analysis include descriptive statistics、item analysis、reliability analysis、factor analysis and assumption tes...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99061815142578842479 |