The Influences of Promotion and Background Music on Online Impulse Buying Intent
碩士 === 東吳大學 === 企業管理學系 === 94 === Past researches usually focused on the influences of environmental stimulations, time pressure, money available and individual traits on impulse buying in traditional channel. Electronic commerce sites may also trigger a greater intent to buy products impulsively. S...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67071906317154146863 |