Investigating the Influence of Store Environments, and Experiential Value on Behavioral Intentions: An Empirical Study of Museums
碩士 === 東吳大學 === 企業管理學系 === 94 === The interactive media and hypermedia were presented to advance the physical environment conceptual framework for exploring the experiential value on customer behavioral intentions. (word of mouth and revisit intention) The author attempted to explain the relationshi...
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ndltd-TW-094SCU051210312015-10-13T16:35:38Z http://ndltd.ncl.edu.tw/handle/22546563802739001487 Investigating the Influence of Store Environments, and Experiential Value on Behavioral Intentions: An Empirical Study of Museums 探討商店環境與體驗價值對行為意圖的影響:以博物館產耊為例 Pei-Ling Chien 簡珮玲 碩士 東吳大學 企業管理學系 94 The interactive media and hypermedia were presented to advance the physical environment conceptual framework for exploring the experiential value on customer behavioral intentions. (word of mouth and revisit intention) The author attempted to explain the relationships among physical environment (ambient factor, design factor, social factor and interactive media and hypermedia), experiential value, and customer behavioral intentions in the museum industry. The data were obtained from a sample of 457 museum visitors. The findings are threefold. First, experiential value (consumer return on investment, service excellence, aesthetics, and playfulness) has a positive impact on the behavioral intentions of visitors. Second, the social factor didn’t have significant effects on playfulness and consumer return on investment. Third, design factor didn’t have significant effects on service excellence. Theoretical and managerial implications of the findings will be discussed, and future research directions are proposed. Yi-Ching Hsieh Jin-Shyang Roan 謝依靜 阮金祥 2006 學位論文 ; thesis 41 en_US |
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碩士 === 東吳大學 === 企業管理學系 === 94 === The interactive media and hypermedia were presented to advance the physical environment conceptual framework for exploring the experiential value on customer behavioral intentions. (word of mouth and revisit intention) The author attempted to explain the relationships among physical environment (ambient factor, design factor, social factor and interactive media and hypermedia), experiential value, and customer behavioral intentions in the museum industry. The data were obtained from a sample of 457 museum visitors. The findings are threefold. First, experiential value (consumer return on investment, service excellence, aesthetics, and playfulness) has a positive impact on the behavioral intentions of visitors. Second, the social factor didn’t have significant effects on playfulness and consumer return on investment. Third, design factor didn’t have significant effects on service excellence. Theoretical and managerial implications of the findings will be discussed, and future research directions are proposed.
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author2 |
Yi-Ching Hsieh |
author_facet |
Yi-Ching Hsieh Pei-Ling Chien 簡珮玲 |
author |
Pei-Ling Chien 簡珮玲 |
spellingShingle |
Pei-Ling Chien 簡珮玲 Investigating the Influence of Store Environments, and Experiential Value on Behavioral Intentions: An Empirical Study of Museums |
author_sort |
Pei-Ling Chien |
title |
Investigating the Influence of Store Environments, and Experiential Value on Behavioral Intentions: An Empirical Study of Museums |
title_short |
Investigating the Influence of Store Environments, and Experiential Value on Behavioral Intentions: An Empirical Study of Museums |
title_full |
Investigating the Influence of Store Environments, and Experiential Value on Behavioral Intentions: An Empirical Study of Museums |
title_fullStr |
Investigating the Influence of Store Environments, and Experiential Value on Behavioral Intentions: An Empirical Study of Museums |
title_full_unstemmed |
Investigating the Influence of Store Environments, and Experiential Value on Behavioral Intentions: An Empirical Study of Museums |
title_sort |
investigating the influence of store environments, and experiential value on behavioral intentions: an empirical study of museums |
publishDate |
2006 |
url |
http://ndltd.ncl.edu.tw/handle/22546563802739001487 |
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