Upgrading Consumption--Starbucks in Taipei as a case.
碩士 === 東吳大學 === 社會學系 === 94 === It is observed that Starbucks Coffee Chain Stores (SCCS) as an uprising current, which breaks the traditional consumption culture by using some ambiguous and fuzzy ways to form a new and unique aura. In order to seduce many consumers to act like dreaming in a wanderin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33564968380743040886 |