A Study on Relationship between Mobile Added Value Service, Customer Satisfaction, Purchase Intention and Brand Loyalty Behavior--Integrated Technology Acceptance Model with Theory of Planned Behavior

碩士 === 東吳大學 === 國際貿易學系 === 94 === Due to the rapid advancement of telecommunication technology into the third generation (3G), the exploration of factors influencing added value services has become a major strategy to increase average revenue per user (APRU) for telecom system providers. Based on th...

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Bibliographic Details
Main Authors: Hsiu-Yuan Tsai, 蔡秀媛
Other Authors: Huei-Fang Chen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/01063182848856374740