A Study on Relationship between Mobile Added Value Service, Customer Satisfaction, Purchase Intention and Brand Loyalty Behavior--Integrated Technology Acceptance Model with Theory of Planned Behavior
碩士 === 東吳大學 === 國際貿易學系 === 94 === Due to the rapid advancement of telecommunication technology into the third generation (3G), the exploration of factors influencing added value services has become a major strategy to increase average revenue per user (APRU) for telecom system providers. Based on th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01063182848856374740 |