A Study of the Purchasing Intention of the Online Consumer
碩士 === 東吳大學 === 資訊科學系 === 94 === With the penetration of Internet and mobile communication technologies, shopping online has become widely available. However, Internet users are still reluctant to shop via Internet. It is thus important for online retailers to investigate into the factors affecting...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44313461617982730504 |