Trends in Media Usage and Life Style of Mature Ages－A Case Study of 2004 Shih Hsin Communication Database
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === With the growth on people's average lives, the potential business opportunities lying in the senior citizens have become important ever. In fact, this generation of “mature age”, referring to those who are now in their fifties to mid sixties and who wer...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83870805804872963765 |