The Research of Business Strategy and Integrated Marketing Communications For Taiwan Domestic Airlines–A Case Study of TransAsia Airways
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 94 === Abstract The development of the domestic aviation transportation in Taiwan was very slowly before 1970s’. With economic growth, it speeded up in 1970s’. The insufficiency of inter-city transportation system made the civil aviation market show it’s prosperit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14932717035792176583 |