Unique Satellite Television Integrated Marketing Communications strategy research
碩士 === 世新大學 === 新聞學研究所(含碩專班) === 94 === The cable TV media has been rapidly changed, therefore, the marketing strategy turned from the integrated ways, the traditional 4Ps--product, place, price and promotion to 4Cs (consumer, cost, convenience, communications), that is, taking the audience as the o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87840231358100669337 |