A Study of Chain-Bookstore on Relationship Marketing：The Influence of IMC Application on Customer Loyalty－An Exploratory Study of Eslite Bookstore
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 94 === none
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80862013366258152178 |