Lifestyle and Media Usage of People in Taiwan－A Case Study of 2005 Shih Hsin Communication Database
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 94 === The study is conducted based on the raw data of 2005 Shih Hsin Communication Database. Factor analysis and cluster analysis were adopted tosketch in the characteristics of newspaper, magazine, radio, television and the Internet audience and further discus...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96895770599450038940 |