How Consumer's knowledge and innovationess correlate with Digital TV set-top box adoption

碩士 === 世新大學 === 廣播電視電影學研究所(含碩專班) === 94 === This study mainly discuses how consumer's knowledge and innovationess correlate with Digital TV set-top box adoption. This research combines network questionnaire and qualitative research , granting the questionnaire from December 20, 2005 till March...

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Bibliographic Details
Main Authors: Shu-ching Lin, 林淑卿
Other Authors: Mei-Ying Tsai
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/92862259150576893136