The Effect of Option Framing of Menu on Consumer Decision
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 94 === Abstract Menu is the primary marketing tool in any restaurant. With marketing following the customized trend, customers are more and more often allowed to decide forms, arrangement of product, to choose voluntarily, and to create merry dining atmosphere. The...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73088541534628621686 |